Roy and Jeanette Bettcher
Roy and Jeanette were committed to Longhorn Saddlery since they founded it back in 1968 until they passed away. Jeanette took classes in bookkeeping and advertising to kick start the company. Roy was involved in many rodeos, including PRCA rodeos, where he participated in calf and team roping. He passed on his knowledge of the sport by teaching kids how to rope for over 45 years. In 2006, Roy was recognized and introduced into the Iowa Horseman's Hall of Fame for his service.
Jim Bettcher
Jim participated in college rodeo at River Falls and many other open rodeos. Whether it was steer wrestling, calf roping or team roping, he could be found on horseback! Jim is certified in horseshoeing and utilized this skill to save up and start his own business making trailers in 1978. After selling B-B Trailer Company in 1988, he decided to continue the legacy that is Longhorn Saddlery. Jim has since left his rodeo days in the past, but still enjoys an occasional trail ride. Jim also has saddled up in a bit smaller seat and completed RAGBRAI, an annual bike ride across Iowa, in 2013 & '14 as a tribute to his wife Leesa, who passed away in 2012.
Travis Bettcher
From retail to serving, construction to correctional officer; Travis managed to stay busy throughout high school and college while gaining a lot of experience along the way. Travis graduated from Clarke University in 2014 with a Bachelor's degree. He took classes in finance, accounting, human resource, psychology and business management. Travis utilized Longhorn Saddlery to complete a business internship while at Clarke, gaining valuable knowledge while also developing a great pride for the family business. Travis has ultimately chosen Longhorn as his career choice and to help keep the family legacy rolling